What is the peripheral route of persuasion in advertising?

The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.

What is an example of a peripheral route to persuasion?

For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.

Why might someone use peripheral route persuasion in an ad or commercial?

The peripheral route makes the message as interesting and attractive as possible to attract attention and make people change their behavior.

What are the peripheral and central routes to persuasion how are they used in ads?

On one hand, the central route of persuasion ads attempts to use facts and statistics to convince the customers. On the other hand, the peripheral route attempts to appeal to their emotional part to convince them. Similarly, we have this distinction between central and peripheral route based ads.

What is an example of peripheral route?

What is an example of peripheral route to persuasion? An example of the peripheral route to persuasion would be when someone agrees with a speaker because the speaker is attractive and brought pizza to the presentation.

What is peripheral persuasion?

peripheral route persuasion: one person persuades another person; an indirect route that relies on association of peripheral cues (such as positive emotions and celebrity endorsement) to associate positivity with a message.

What is the difference between central and peripheral route?

They are the central route to persuasion and peripheral route to persuasion. Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.

When should you use the peripheral route to persuasion?

The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that’s central to the merits of the product or idea being put forth, while the central route to persuasion occurs when a person is persuaded by the actual argument about the merits of the product or idea.

Why do you think the peripheral route for persuasion is effective?

If the audience is taking the peripheral route, longer messages tend to be more persuasive than shorter ones. For readers taking the peripheral route, the mere length of the message may be enough to gain their acceptance.

What does the peripheral route do?

The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.

What makes a commercial persuasive?

Persuasive advertising leverages the desires and interests of consumers to convince them to purchase a product or service. This form of advertising often focuses on the benefits the product or service can offer the end-user.

What does peripheral route mean?

The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.

What is peripheral influence?

What is commercial persuasion?

Persuasive advertising is a method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires. This advertising method attempts to frame products in a positive light and convince consumers about its benefits.

How do advertisements attract attention?

It attracts our attention through well designed graphics which always included a picture of the product, sometimes side on and sometimes front on as well as the headlines and the logo of the product or company also attracts the customers.

What persuasive techniques are used in advertising?

Advertising companies use many techniques to persuade consumers. Some techniques are language based, but many are visual. Well chosen adjectives, puns, alliteration, assonance, exaggeration, repetition, rhetorical questions, commands, slogans and catchy phrases.

What techniques do advertisers use to persuade buyers?

Ethos, logos, and pathos are commonly used in advertisements to persuade audiences. Advertisers even study consumer behavior to learn more about our psychographic and demographic attributes.

What is peripheral route to persuasion?

Liam was persuaded to purchase the drink by the peripheral route to persuasion, which occurs when a person is persuaded to act based on something other than the arguments or content of a message. Are you a student or a teacher? As a member, you’ll also get unlimited access to over 84,000 lessons in math, English, science, history, and more.

What is an example of central route of persuasion AD?

It provides reasons for joining a University as it broadens our scope of thinking about everyday objects. This is an excellent example of central route of persuasion ad. This video exhibits an advertisement derived from Family Guy. In this advertisement, the advertisers have used the central route of persuasion.

What is the difference between Central and peripheral route based ads?

On one hand, the central route of persuasion ads attempts to use facts and statistics to convince the customers. On the other hand, the peripheral route attempts to appeal to their emotional part to convince them. Similarly, we have this distinction between central and peripheral route based ads.

What are the two methods of persuasion?

Two Methods of Persuasion. According to Petty and Cacioppo, there are two methods by which people can be persuaded: peripherally or centrally. The peripheral route relies on something other than information central to the merits of the product or idea being considered to influence someone’s attitude or behavior.