What makes a good direct mail piece?
What makes a good direct mail piece?
Be Strategic with Fonts While it’s tempting to use flashy fonts on your direct mail piece, your best bet is to use one or two typefaces that are easily scannable. Keep in mind that your prospects are quickly flipping through their mail and don’t want to decipher a jumbled mess of fonts. Make sure it’s easy to read.
How do I start a direct mailing business?
The Step by Step Process of Setting Up a Small Business Direct Mail Campaign
- Create a Mailing List.
- Design a Mailing Piece.
- Structure Your Response System.
- Test Your Direct Mail Marketing.
- Run Your Direct Mail Marketing.
- Manage Your Customer Responses.
- Analyze the Results of Your Direct Mailing Campaign.
How successful is direct mail?
While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns. Combining email with direct mail led to the best results of all: purchases six times larger than email alone generated.
Which is one of the most important strengths of direct mail?
Proven track records Over time direct mail has proven its efficiency. Because this technique has been used widely and over a long time, the data of successful campaigns prove its potential. According to the DMA, the response rate of direct mail on average is 4.4%, compared to the email response rate of 0.12%.
What is direct mail marketing strategy?
Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers.
Is direct mail still effective in 2021?
Yes, Direct Mail Marketing Still Works in 2021 Here at Jet Mail, our customers have achieved response rates as high as 30% on mailings of just 2,500 hyper-targeted pieces. Successful direct mail campaigns are a lot more data-driven and technologically-advanced than you might think.
What is the best day to send direct mail?
The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday. Delivering your campaign between Tuesday and Thursday is considered to be the most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.
